METHODS OF RESEARCH AND ANALYSIS
BA/HM/IR 589
Course Syllabus
Schiller International University in Madrid
Fall 2008

Instructor: Laurence E. Heglar, PhD
Office hours: Following class or by appointment.
Meeting times: Tuesdays and Thursdays, 16:30 to 17:45
Location: Room 300
Mobil phone: 676.406.071
E-mail: laurence_heglar@schiller.edu
Web page: http://www.institutobios.org

Course Description:

This course aims to give students experience in a wide range of methodological and fieldwork activities involved in doing business research. To this end, the main stages in social science and business research are examined and their employment in the preparation of a project is demonstrated. Students apply some of the theoretical and practical insights gained to an empirical program of research involving the formulation of a research problem, theorietical background reading, research design, data collection and fieldwork and, finally, the construction and writing of a project.

Course Objectives:

Upon completion of this course, which includes lectures, readings and a research project, the student will be able to:
  1. translate management problems into researchable questions,
  2. demonstrate a competent knowledge of a wide range of research techniques as they apply to business
  3. convey a thorough understanding of the methods of research design, data collection and fieldwork in preparing a research project
  4. apply the key concepts and additional readings to construct a viable research project
  5. demonstrate skills in evaluating extant research and research proposals.
Basic Text:
Cooper, Donald, & Schindler, Pamela (2006) Business Research Methods (9th Edition). Singapore, McGraw-Hill Book Co.    ISBN 007-124430-1

Additional Readings: Supplementary readings will be passed out during the course. At the end of this syllabus are a number of websites that students will find useful for supplementary material related to course topics.

Grading:
Midterm examination 20%
Final examination 40%
Research project 40%

Research Project: A large portion of the coursework (40%) will consist of a group research project. This project will entail identifying a research problem, doing a background literature review using databases and library, designing and carrying out a method of data collection, writing the final report, and an in-class presentation.

Attendance: Attendance is expected at all classes.

Course Outline

DATETOPICREADING
Sept. 11 Overview Ch. 1    Research in Business
Sept. 16 Overview - Science Ch. 2   Thinking Like a Researcher
Sept. 18 Management Research Questions Ch. 3   The Research Process: An Overview
Sept. 23 Management Research Questions Ch. 3   The Research Process: An Overview
Group project assignments
Sept. 25 The Research Proposal Ch. 4   The Research Proposal
 Article Evaluation (assigned)
Sept. 30 Research Ethics Ch. 5   Ethics in Business Research
Oct. 2 Design Strategies Ch. 6   Research Design: An Overview
Article Evaluation Due
Oct. 7 Secondary Data Sources - Internet, databases and library Ch. 7   Secondary Data Searches
Reading: Conducting Research on the Internet (.pdf file)
Library and Information Resource Network (LIRN)
Oct. 9 Surveys Ch. 10   Surveys
Preliminary Research Proposal Due - Discussion
Oct. 14 Sampling Design Ch. 15   Sampling Design
Oct. 16 Sampling Design Ch. 15   Sampling Design
Oct. 21 Issues of Measurement Ch. 12   Measurement
Oct. 23 Issues of Measurement Ch. 12   Measurement
Oct. 28 Midterm Exam
Nov. 4 Projects Full Research Proposal due
Nov. 6 Project Proposal Work
Nov. 11 Scaling Design Ch. 13   Measurement Scales
Nov. 13 Scaling Design Ch. 13   Measurement Scales
Nov. 18 Questionnaires & Instruments Ch. 14   Questionnaires and Instruments
Nov. 20 Questionnaires & Instruments Ch. 14   Questionnaires and Instruments
Nov. 25 Observation Studies Ch. 9   Observation Studies
Nov. 27 Observation Studies Ch. 9   Observation Studies
Dec. 2 Experimental Research Ch. 14   Experimentation
Dec. 4 Experimental Research Ch. 14   Experimentation
Dec. 9 Group Presentations
Dec. 11 Holiday
Dec. 15-19 Final Exam

Note: Students are also expected to make use of the following chapters for their research proposal - Ch. 16 on Data Preparation, Ch. 17 on Exploring, Displaying and Examining Data, and Ch. 21 on Presenting Results: Written and Oral Reports.

Web sites of interest: